Key Details:
Location: Dublin
Contract: Full-time, Temporary, Specific Purpose Contract *
*The specific purpose is to cover a Maternity Leave (Approx duration 13 months)
Salary: €43071 - €64166 (starting at the first point of the scale)
Closing date: Thursday, 26 November 2026 at 3pm
Application Form: Failte Ireland_Support, Consumer Marketing (Temporary, Full-time) _Application Form.docx
Job Purpose:
The successful candidate will provide administrative and marketing support to the Consumer Marketing Team to maximise the development and delivery of world class marketing communications that will encourage Republic of Ireland and Northern Ireland consumers to take increased short breaks in the Republic of Ireland. The successful candidate will have the opportunity to play a pivotal role in the delivery of award-winning marketing campaigns and work with best-in-class agency partners.
The successful candidate will also be part of the team Responsible for marketing Ireland’s tourism experiences, highlighting festivals, food, sport, culture, and other unique experiences that drive visitor interest and travel.
Note: Our partner agency, Tourism Ireland, has the responsibility of marketing the Island of Ireland to overseas holidaymakers. We work very closely in partnership with them as they develop global campaigns.
At Failte Ireland we are brand builders. The successful candidate will play a key role in developing and building our brands Wild Atlantic Way (WAW), Ireland’s Ancient East (IAE), Ireland’s Hidden Heartlands (IHH) and Dublin.
Primary Objectives/Key Responsibilities
- Support the development and implementation of an effective brand(s) communication strategy and implementation programme, utilising all channels to build awareness, increase intention and ultimately deliver increased volume and revenue from all target visitor segments in ROI & NI.
- Support the development of content and campaigns that highlight the experiences that motivate travel to Ireland, including major events, festivals, sport, food and drink, culture, heritage and outdoor activities.
- Assist with project management for the delivery of marketing campaigns and projects, including taking individual responsibility for managing specific elements of campaigns, working both with the wider team and also under own initiative.
- Supporting the guardianship of our brands and creative assets by working with internal teams and agency partners on usages, asset storage and adherence to brand guidelines.
- Assist the team in working closely with key agency partners.
- Support the team in reporting on data, learnings and ROI analysis from marketing campaigns.
- Support the coordination and preparation of content/presentations for brands, partners and/or internal meetings as required.
- Support the development of campaign content, consumer messaging and marketing assets across paid, owned and earned channels.
- Support the coordination of activities for shoots, media and other partners.
- Work closely with the wider marketing and digital team to drive efficiencies and maximise content distribution and impact.
- Collaborate with other internal teams to deliver an effective marketing work programme.
- To support the wider organisation with their communications in terms of recommending and advising on the best channels to deliver to maximise our reach.
- Responsible for administration and financial management tasks in line with Fáilte Ireland policy.
- Provide logistics support for meetings/workshops/events by setting up venue, organising room layout, booking accommodation, dealing with invitees.
- Record, produce and distribute minutes of meetings.
- Carry out all other duties as required and participate as a full member of the Marketing Team by supporting different work projects, as required, from time to time.
The flexibility to travel domestically, internationally, and work unsociable hours may be required.
Person Specification
- Applicants must meet the essential criteria and demonstrate, through relevant examples in their application, the key competencies outlined below.
Essential Criteria:
In order to be eligible to apply for this role you must have / demonstrate in your application form the following:
- A minimum of two years' experience in consumer marketing, marketing communications or campaign management, gained either in-house or within an agency environment.
- One year experience in a marketing communications role at a large consumer brand driven organisation (or a comparable role within a marketing agency or similar company).
- Experience working with within an agency or with agency partners
- Microsoft Office Proficiency.
- Strong organisational skills with administrative and budget processing experience
- Experience collaborating and working cross functionally with other teams and stakeholders.
- A professional qualification (minimum Level 6 under the QQI Framework) in Marketing, Communications, Business, Digital Marketing or a related discipline. is essential
Desirable Requirements:
- Knowledge of Fáilte Ireland brands and the broader Irish tourism product offering
- A Professional Qualification (Level 8 under the QQI Framework) in a related discipline
- Experience in supporting integrated marketing campaigns ie. including ATL (TV, radio, OOH) as well as BTL digital and social media elements.
- Experience with marketing technology e.g. tools for managing workflows and/ or analytics tools to gain customer insights.
Key Competencies
- Team Work
- Planning and Managing Work
- Communicating Effectively
- Managing Relationships
Office Location and Blended Working:
We do not ask for addresses as part of the application process, however it is the responsibility of the candidate to acknowledge the base location of the role. The successful candidate must regularly work from and attend the base office location of the role.
Please note: Remote working from outside the State is not permitted other than in exceptional circumstances. As this role is within the Irish public service, the post-holder must carry out a minimum of 80% of their working time within the State (Republic of Ireland). Candidates who reside in Northern Ireland must be able to meet this requirement.
Selection Process:
Shortlisting will be based on applications and the selection process may involve two competency based interviews. A panel of successful candidates may be formed following the selection process.
Interview Attendance Requirement:
Candidates must be available to attend an in-person interview at the location and date specified by Fáilte Ireland. Please note that the location of the interview may vary from the base location of the role.
Salary and Benefits
€43,071 – €64,166*.
*This role will be filled in line with Public Pay Policy at Point 1 of the relevant Salary Scale unless the successful candidate is appointed from an existing public sector role.
The Annual Leave allowance for this post is 23 days.
Further details on the benefits on offer can be found in the Why Work with Fáilte Ireland? | Fáilte Ireland · Failte Ireland
How to Apply
Conscia will be managing all aspects of the recruitment process on behalf of Fáilte Ireland
On this page, you can click on and download the Application form below:
Application Form: Failte Ireland_Support, Consumer Marketing (Temporary, Full-time) _Application Form.docx
Applications for this role are ONLY accepted on submission of a completed Application Form , available to download directly above.
You can also submit your completed Application Form by clicking "Apply for Job" . Please note that CVs and Cover Letters should not be submitted. No enquiries or canvassing may be made to Fáilte Ireland.
The closing date for receipt of completed applications is Thursday, 26th November 2026 at 3pm (Irish time). Applications will not be accepted after this deadline. Late applications will be ineligible for consideration. Therefore, it is your responsibility to ensure that you have allowed sufficient time for transmission of your application.
An acknowledgment email will be issued in respect of all applications received (this email will acknowledge receipt and it will not confirm eligibility or otherwise).
If an applicant does not receive an acknowledgement email within two working days of the date of submission, the applicant should contact failte@consciatalent.com to ensure the application has been received.
